The leader of our category: 56,483 concurrent players against our 2,792. It launched on 3 June — twelve days before us, on the same platform, in the same theme, running almost the same loop. This document is a teardown: how it is put together, which numbers are actually on screen, and what we should take into Grow a Soccer Club.
The load-bearing idea: they are not better than us at being loved — they are better at being entered. Their rating is 85.4 % against our 91.0 %, and this evening we passed them on absolute favourites while running 20× fewer players. Their strength is the front door and the price ladder. Their retention rests on a single rule — «don't leave» — rather than «come back tomorrow», and that rule is the one thing we must not copy.
What this product is, why it gathered 56 thousand concurrents in six weeks — and where its floor gives way.
We went in asking whether they have a second mechanic and why they are twenty times our size. The answer: the second mechanic exists — a full knockout cup against real opponents. You can watch it; you cannot play it, because all 22 footballers play themselves. And a win pays 100 coins for five minutes, while simply standing in the lobby pays 10,000 coins an hour.
«OVER 1000 PLAYERS TO COLLECT! From 1970 to today»
The first line of their description — and an honest one. The loop does not sell luck, it sells authorship of a squad: the game deals a random national team and year, and the player decides which of the four to take and what to pay for it. The emotion is «I built this», not «I got lucky».
Their two retention systems fight each other: the cup wipes the quest ladder.
Quests pay for time inside a session and reset when you leave. The cup is a separate place. A twelve-minute cup run erased 37 minutes of progress: at 19:59 the 15-minute quest had 7:52 left; at 20:42, after continuous play, it read 14:09. The game punishes the very thing you build a squad for.
One pull, both games, 16.07.2026 at 20:57 — both numbers taken at the same moment, so the ratios cannot drift apart. Our game grows daily, which means any «×N» built from yesterday's figures lies.
| Metric | Build A Soccer Squad [CONSOLE] | Grow a Soccer Club (us) | Gap |
|---|---|---|---|
| Concurrent players | 56,483 | 2,792 | ×20.2 |
| Visits | 75,215,322 | 1,085,440 | ×69.3 |
| Favourites | 70,565 | 71,561 | us +996 |
| Rating | 85.39 % | 90.96 % | us +5.6 |
| Players per server | 25 | 12 | ×2.1 |
| Launched | 03.06.2026 | 15.06.2026 | −12 days |
At 18:43 we were behind: 69,985 against their 70,107. At 20:57 it read 71,561 against 70,565. Over 2 h 14 min we added +1,576 favourites, they added +458. Per thousand concurrent players: 251 favourites per hour for us against 3.7 for them — a ×68 gap in our favour.
This matters methodologically. The «favourites per visit» ratio (×70 in our favour) could be dismissed, because visits count re-entries. The rate at which live players turn into favourites is an independent measurement, and it lands on the same number. Two different methods, one answer: their audience plays and does not fall in love; ours does.
The World Cup is on, our game is tied to it, and the final is on 19 July. A favourite growth of +706 per hour may be bought on someone else's event rather than earned by design.
Until a control measurement settles it, the comparison stays provisional: the same pull, repeated once the final is past and the tournament is no longer lifting the numbers. If our growth falls to their level, people loved the tournament and not the game, and everything above needs rewriting. If it holds, we have something the category leader cannot buy at any price.
The loop, the first minutes, and the full route of a session — from the storefront to a cup knockout.
The game deals a random national team and year — 🇳🇱 2026, 🇺🇾 2010, 🇩🇪 2014 — plus a column of four cards from that squad. The player decides the rest: which of the four to take, and whether to burn a refresh chasing a compatriot. The slot is not a choice — a card seats itself into its own position, and can only be dragged along its line. Our loop offers «pick 1 of 3» at this step; theirs offers «pick 1 of 4 and live with it».
One click on ROLL, then drag-and-drop a card into a slot. That is all. No timing, no dexterity — which is precisely what let them put the word CONSOLE in the title.
The card flies in with an animation, coloured links stretch between compatriots, and the Overall in the header recomputes live. The player sees the price of a decision before committing to it.
Fewer decisions than it looks: take one of four · whether to spend a refresh on a compatriot. The slot is not a choice — the card seats into its own position and can only be nudged along its line. If that position is taken, the card lights up «POSITION FILLED» and cannot be used at all: a 104 Messi can drop and be worthless.
From spawn to the first card: 3 minutes 29 seconds. Onboarding is built as a chain, where every prompt asks for exactly one gesture and disappears the moment it is made. There is a single weak spot and it is a big one: the first coin payout does not arrive until minute 17.
Take: the chain of one-gesture prompts and the green button as the only accent on screen. Do not repeat: 17 minutes to the first coin. We lose ~8 % at the first step — they will not wait that long.
The session breaks into four stages. The first two are exemplary. The third shows where the loop runs out of fuel. The fourth is the most valuable: it answers the question the whole exercise was for.
The thumbnail shows the interface, not art. Inside is that same interface. Less than a minute passes between clicking Play and the first meaningful decision — and it is a real one: pick one of four Dutchmen from 2026.
Design lens: an honest storefront saves the first thirty seconds, because the player never has to rebuild their expectation. Our thumbnails deliver <2 % CTR — and here is a game that simply showed its UI and gathered 75 million visits.
The squad opens card by card, the Overall counts up from zero, and links fire between compatriots. The payout lands in three lines — chemistry, new players, coins — and immediately turns into an offer.
Design lens: this is the best moment in the game, and it is also their primary point of sale. Two of the six passes (Auto Reveal ◈499 and 2X Rewards ◈199) do not live in the shop at all — they live on this screen. The offer stands where desire peaks and friction is zero.
Three «best squads» in a row paid +134, +125 and +115 coins. The third was actually weaker (90 Overall against 92) — the reward is paid for the fact of a new record, not for its size. Between payouts sits 6 to 15 minutes of manual work.
Design lens: roughly 17 coins per minute. Meanwhile one rotating star in the shop costs 50,000–70,000. The loop physically cannot pay for the shop: one Messi at 70,000 is about 580 squads. The gap is closed not by playing, but by time (quests) or money (◈319 for 50,000 coins).
The JOIN CUP button is labelled «MUST HAVE 93 OVR» — the cup is a prize for a squad, not a step in the loop. Inside: a knockout bracket from the round of 32, with opponents both AI (Senegal 87) and human. A 3–0 win → round of 16 → golden goal → out.
Design lens: twelve minutes in the cup returned 125 coins and one reroll — and cost 37 minutes of quest progress. This is not a small oversight but a structural conflict: the game's only competitive mechanic is punished by its own economy.
Five rarity tiers, two currencies, ten price rungs — and an economy that pays for presence rather than for play.
The long game rests on three independent layers: rarity tiers inside the roll, a 1065-card collection, and cup exclusives. The leaderboard, meanwhile, is compressed into five points — from 114 in first place down to 110 in fiftieth.
On top of the tier sits an independent variant: Shiny (rainbow border, 4.0 % on any card), Special (0.010 %), Limitbreaker (0.003 %). A card's colour on the pitch matches the colour of its row in the odds panel — the player learns the language of rarity in a single roll, with no tutorial.
The current eleven resets. Everything else stays: collection, coins, best result. The cost of resetting is zero — which is why the player keeps rolling without fear.
From 15/1065 to 45/1065 in 62 minutes — 4.2 %. It never resets. A separate SHINIES toggle: three rainbow cards dropped across the session.
Cup exclusives are the top of progression. One cup means one tournament won. The table leader: 358 cups from 4183 wins and 1396 losses.
| System | Condition | Reward |
|---|---|---|
| Captain sets | collect all 11 players of a nation | a chance at that nation's Captain card on every roll |
| Breakout sets | complete a breakout player's team | a chance at the Breakout card on every roll |
| Cup players | 5 cups each · 0 / 7 collected | an exclusive that cannot be rolled |
| Overall leaderboard | ceiling 114 · 50th place is 110 | public status. From zero to 94 in one session |
| Cups Won leaderboard | a separate table · shows W / L | status for those who play the cup |
Building a squad yields about 17 coins per minute. Simply existing in the lobby, via the quest ladder, yields up to 417 coins per minute. Meanwhile the shop asks 5,000 for a nation and 50,000–70,000 for a star. The conclusion is unpleasant and precise: their currency is session time, and the loop is a way to pass it.
| Source | Type | What it gives |
|---|---|---|
| Quests for time in session | passive | +500 → +300,000 |
| NEW BEST — a new squad record | active | +134 · +125 · +115 |
| Cup match win | active | +100 and +1 reroll |
| Cup match loss | active | +25 and +0 |
| CONSOLE redeem code | one-off | 25 rerolls + 10 refreshes |
| Robux purchase | payment | ◈39 → 5,000 · ◈319 → 50,000 |
Note the asymmetry: coins do not buy rerolls. The in-game currency leads only to the card pool; the fuel for rolling comes exclusively from time or from Robux. That is their defence against inflation.
| Currency | What it buys | Observed in play |
|---|---|---|
| Coins ($) | nations ($5,000) and rotating stars ($50,000–70,000) | $0 → $134 → $634 → $2,004 → $2,129 |
| Robux (◈) | passes, rerolls, refreshes, coin packs | ◈19 · ◈39 · ◈119 · ◈139 · ◈199 · ◈279 · ◈319 · ◈499 · ◈559 · ◈799 |
| Rerolls | replace a card in a slot | 25 from the code · +5 per 15 min · +1 per win |
| Refreshes | new players from the same nation and year | 10 from the code · counter «16 available» → «9 available» |
| Cups | exclusive cup players | 5 per player · 0 / 7 collected |
A card on the pitch is painted the colour of its tier — the exact colour that tier is labelled with in the odds panel. Below is a live copy of that panel with the real numbers from three of its states, plus a full breakdown of both shops.
The ODDS button sits permanently in the bottom-left corner — on the build screen and in the shop alike. The three tabs below are three real states of the panel. Switch between them to see what the paid pass does and why a refresh is computed differently.
Chance that each revealed card is the listed tier or variant. Computed live from YOUR unlocked pool and passes. The same odds apply to free and paid actions of each type.
The baseline state. The five tiers sum to 100.06 % — the panel does not round in its own favour. Variants are computed separately from the tier: a Shiny can land on any card. Locked variants are not hidden but shown at zero, with the condition that unlocks them.
This is what the whole block was built for. Shiny rose from 4.0 % to 8.0 %, and the panel wrote the reason itself: «2x pass active». The tiers did not shift by a hundredth — the pass honestly touches only what it promises. At that same moment the Robux balance fell from ◈381 to ◈182, exactly the price of the pass.
The Icon row is simply gone. A refresh pulls cards only from the nation currently in hand, and France 2018 contains no Icon-tier player — so the row vanished rather than showing a zero. Neon climbed to 8.3 %, Silver dropped from 50 % to 35 %. On a clean account this tab honestly read: «Roll a team first — refresh odds depend on the team you currently have».
Roblox policy requires the odds of paid random items to be disclosed. This game does more than the policy asks: it computes the odds against the individual player's pool, separately for rolling and refreshing, declares an active paid multiplier inside the row itself, and states in plain text that free and paid actions share the same odds.
That gives us two things. First, a model of the wording — this is what disclosure looks like at the category leader. Second, a technique: an odds panel works not only as compliance but as a shop window. It shows that the pool can be widened, and in doing so it sells the coin-priced nation unlocks.
Two shops share one screen: Robux on the left, coins on the right. Coins lead into the card pool, Robux into fuel and speed, Passes last forever.
| Item | Effect | Price | Per unit |
|---|---|---|---|
| Reroll — ×1 | a new card in the slot | ◈19 | ◈19.0 |
| 5,000 coins | = exactly one nation | ◈39 | 128 coins / ◈ |
| 10 rerolls | ×10 | ◈139 | ◈13.9 |
| 10 refreshes | ×10 | ◈199 | ◈19.9 |
| 50,000 coins | = one rotating star | ◈319 | 157 coins / ◈ |
| 50 rerolls | ×50 | ◈559 | ◈11.2 |
| 50 refreshes | ×50 | ◈799 | ◈16.0 |
Volume discounts: rerolls ◈19 → ◈13.9 → ◈11.2 (−41 %), refreshes ◈19.9 → ◈16.0 (−20 %), coins 128 → 157 per Robux (+22 %). A refresh costs 1.43× a reroll — and rightly so: it draws from the nation already in hand, which means it aims.
| Nation | Shelf card | Price |
|---|---|---|
| Canada 2026 | Davies 90 · LB | $5,000 |
| Morocco 2026 | Hakimi 92 · RB | $5,000 |
| Japan 2026 | Mitoma 90 · LW | $5,000 |
| Belgium 2026 | De Bruyne 91 · CM | $5,000 |
This is where the whole construction closes: the odds panel is computed «from YOUR unlocked pool», so buying a nation physically changes the numbers in the panel. The shop is not selling a card — it is selling a shift in probability, and it shows that shift honestly.
| Card | Nation and year | Price |
|---|---|---|
| Suárez 102 · CT | Uruguay 2014 | $50,000 |
| Messi 104 · CM | Argentina 2014 | $70,000 |
| Salah 100 · PM | Egypt 2018 | $60,000 |
| Vinícius 102 · LW | Brazil 2026 | $50,000 |
A «refreshes in 0:10:09» timer sits directly above the shelf. Scarcity is assembled from three things at once: a price above any daily income, a ten-minute window, and a randomised shelf. The session banked $2,129 — 3 % of one Messi.
| Pass | What it gives | Price | Where it is sold |
|---|---|---|---|
| 2002 World Cup Teams | the 2002 squads into the pool | ◈119 | shop |
| Custom Kit | kit colours | ◈119 | the «MY TEAM» screen — on a padlock beside the colour swatches |
| 2X Shiny Chance | Shiny 4.0 % → 8.0 % | ◈199 | shop |
| 2X Rewards | ×2 coins and quests | ◈199 | the «WANT 2X REWARDS?» button on the NEW BEST and QUESTS screens |
| Legend Teams | legends into the pool | ◈279 | shop |
| Auto Reveal | skip the reveal | ◈499 | the «AUTO REVEAL» button directly above ROLL, on every build screen |
Three of the six passes are not in the shop at all. They are sold at the point of friction: Auto Reveal above the button you press a hundred times; 2X Rewards in the second of payout; Custom Kit on a padlock beside the kit colour. This is precisely what we lack: not a shop window, but an interception of desire.
| Purchase | Price | What it gives | Verdict for us |
|---|---|---|---|
| Reroll ×1 | ◈19 | one new card at the moment of a bad draw | Copy this first. It is our ◈6 ↔ ◈119 hole |
| 5,000 coins | ◈39 | exactly one nation | Copy: a pack tied to a goal, not to a number |
| 2X Shiny Chance | ◈199 | a variant doubling, declared in the odds panel | Copy the disclosure, not the boost itself |
| 50,000 coins | ◈319 | one rotating star, immediately | A bridge over the pit. Only works if the pit exists |
| Auto Reveal | ◈499 | removes the squad reveal | Sells the juiciest moment in the game. A top rung paid for with emotion |
| 50 refreshes | ◈799 | ×50 aimed attempts | ◈16 each against ◈11.2 for a reroll — the price of impatience |
Three channels that work before entry or immediately after — and two of the three we are not using at all.
«CONSOLE + ??? UPDATE», flagged «Happening now» with a Join Event button, right on the game page. This is platform shelf space: Roblox events surface in the feed and bring traffic nobody has to pay for.
Code: CONSOLE in the description → a «NEW CODE: CONSOLE» banner hangs overhead in game → entering it gives 25 rerolls and 10 refreshes. A return channel and a reason for YouTubers to make a video.
The coin shelf refreshes every 10 minutes, timer on screen. Scarcity with no sales and no discounts — just a window that closes.
| Offer / event | Frequency / window | What it gives |
|---|---|---|
| Roblox event «CONSOLE + ??? UPDATE» | running now | a slot in the platform feed + a Join Event button on the storefront |
| CONSOLE redeem code | once per account | 25 rerolls + 10 refreshes |
| Coin shop rotation | every 10 minutes | 4 new stars at $50,000 – $70,000 |
| «WANT 2X REWARDS?» | on every payout | a ◈199 pass offer in the second of joy |
The biggest surprise of the teardown: their game cannot bring anyone back at all. And that does not stop it holding 56 thousand concurrents.
We went looking for a recipe for the second visit of the day — and did not find one, because there isn't one. No daily reward, no streak, no offline income, no «come back in 8 hours» timer. The entire quest ladder lives inside a single session and dies with it.
+500 (15 min) → +1,000 (30 min) → +10,000 (1 h) → +30,000 (2 h) → +100,000 (4 h) → +300,000 (8 h). Plus rerolls and refreshes on every rung. A full eight-hour session pays 441,500 coins, 365 rerolls, 250 refreshes.
Across 62 minutes not one return mechanism appeared: no dailies, no streak, no offline income, no welcome-back screen, no timer pointing at tomorrow. The only things that survive an exit are the collection and the record. Neither promises anything for tomorrow.
1065 cards (45 per session — 4.2 %), 7 cup exclusives at 5 cups each, Captain / Breakout sets for every nation, and two leaderboards. The top of the cups table: 358 cups from 4183 wins — that is hundreds of hours.
At 19:59:50 the «15 minutes» rung had 7:52 left — progress had been running since entry. At 20:42:40, after nearly fifty minutes of continuous play, that same rung read 14:09. Between those two readings the player spent twelve minutes in the cup.
The cup is a separate place, and coming back from it reads to the system as a fresh entry. Thirty-seven minutes of progress, erased. A game that pays 300,000 coins for not leaving throws the player out of the door itself — for going to play its one and only tournament.
From outside their ladder looks unreachable: the cheapest pass is ◈119. Inside it turns out the cheap end is covered by consumables from ◈19, and the ladder runs without a single break up to ◈799.
| ◈ | Build A Soccer Squad [CONSOLE] | Grow a Soccer Club (us) |
|---|---|---|
| 6 – 39 | ◈19 reroll · ◈39 5,000 coins | ◈6 · ◈10 · ◈13 · ◈20 · ◈39 — our entire ladder lives here |
| 40 – 108 | — | empty |
| 109 – 139 | ◈119 2002 WC · ◈119 Custom Kit · ◈139 10 rerolls | ◈109 · ◈119 · ◈129 — and here it ends |
| 140 – 330 | ◈199 2X Shiny · ◈199 2X Rewards · ◈199 10 refreshes · ◈279 Legend Teams · ◈319 50,000 coins | empty |
| 490 – 799 | ◈499 Auto Reveal · ◈559 50 rerolls · ◈799 50 refreshes | empty |
Read it like this: our entire ladder fits inside their bottom two rungs. Our ceiling of ◈129 is their midpoint. The top of their basket (◈799) is six times ours. And between ◈39 and ◈109 we have a hole that they cover with three consecutive SKUs.
| Offer | Price | What it gives |
|---|---|---|
| 2002 World Cup Teams | ◈119 | the 2002 World Cup squads into the pool. Nostalgia as a product |
| Custom Kit | ◈119 | jersey and shorts colours. Pure cosmetics |
| 2X Shiny Chance | ◈199 | Shiny 4.0 % → 8.0 %, declared in the odds panel |
| 2X Rewards | ◈199 | ×2 coins, rerolls and refreshes |
| Legend Teams | ◈279 | legend squads into the pool |
| Auto Reveal | ◈499 | skip the squad reveal. Their most expensive SKU |
| Offer | Price | What it gives |
|---|---|---|
| Reroll ×1 | ◈19 | one new card. The impulse rung at the moment of a bad draw |
| 5,000 coins | ◈39 | exactly one nation unlock |
| 10 / 50 rerolls | ◈139 / ◈559 | −27 % and −41 % off the unit price |
| 10 / 50 refreshes | ◈199 / ◈799 | −20 % for volume. 1.43× the price of rerolls |
| 50,000 coins | ◈319 | one rotating star. +22 % better rate than the ◈39 pack |
Not one pack hides its result: the quantity is in the name, the effect is on screen, the odds are in the panel. In the whole game there is not a single offer whose outcome is unknown before payment.
This is an early beta («THIS GAME IS IN EARLY BETA» sits in the description), yet the basic hygiene beats most shipped titles: resource counters under the buttons, odds one click away, one-gesture onboarding. And alongside it, a structural conflict between the cup and the quests that nobody noticed.
The ODDS button is always in the corner
«16 available» right under the button
8 prompts, one gesture each
4–5 minutes of watching, no skip button
Where the session burns, where it collapses — and what we take out of it.
The peaks are where new territory opens: the first payout at minute 17 and the cup win at minute 55. The collapses are where the game stops answering effort: the third squad is worse than the second, and the quests zero out at the end.
How to read the chart. The X axis is session minutes, from landing on the storefront to being knocked out of the cup. The Y axis is how much there is to do at that moment and how engaged the player is. Green dots are peaks on new territory: the first payout and the first win. Red dots are collapses: at minute 38 a third consecutive squad paid less than the second for the same work; at minute 62 the quest ladder zeroed after the cup. Below the dashed line, quit risk rises.
When: the first payout (minute 17) and the first cup match (minutes 49–55).
Why it works: both moments open a system that did not exist a minute earlier. The cup also demands a pass — 93 OVR — and therefore reads as a reward rather than as the next screen.
When: minutes 31–43. The third and fourth squads in a row.
Why: +134 → +125 → +115 for 6–15 minutes of work each, while the shop asks $50,000 for a star. Income from the loop never approaches the price on the shelf.
When: minute 62, immediately after being knocked out.
Why: the player is punished not for a mistake but for taking part. +25 coins for a lost match and minus 37 minutes of quest progress is a negative reward for the very thing the squad was built for.
A squad returns about 120 coins for 6–15 minutes. The first target in the shop — a nation at $5,000 — is already forty squads. A rotating star at $50,000–70,000 is about 580 squads, while the shelf lives for ten minutes.
The gap is closed two ways, and neither is about playing: time (the «4 hours» rung pays 100,000 coins — 833 squads' worth, earned by sitting in the lobby) or money (◈319 for 50,000). That is exactly why their economy does not break under inflation: the in-game currency does not buy rolls, and rolls do not earn the in-game currency at any meaningful rate.
| Time | What happens | State | Why |
|---|---|---|---|
| 00–07 | Storefront → spawn → first card. Eight prompts in a chain | Growth | The first decision lands 56 seconds after spawn |
| 07–17 | Assembling the eleven → reveal → NEW BEST +134 | Growth | The peak of the session. And the 2X Rewards offer right there |
| 17–20 | Collection, sets, quests, redeem code: +25 rerolls | Growth | Four new systems in three minutes |
| 20–22 | Wandering the map. «Unlock a Cup Player: 0 / 7, needs 5 cups» | Pit | A goal hundreds of hours away is shown, with zero routes to it now |
| 22–31 | Second squad → NEW BEST +125 | Growth | The loop is understood and the reward still holds |
| 31–43 | Third and fourth squads. +115 for a 90 squad — worse than the last | Frustration | Same work, smaller reward, and the shop is no closer |
| 43–49 | 94 Overall. The cup gate is cleared. $2,004 in pocket | Growth | The goal set at minute 3 is finally reachable |
| 49–55 | Round of 32 → 3–0 over Senegal → +100 coins, +1 reroll | Growth | New territory, drama, public status |
| 55–61 | Round of 16 against a live player → 2–2 → golden goal → out, +25 coins | Frustration | The loss is decided by the squad, not by play: five minutes of watching with no right to intervene |
| 61–62 | Back in the lobby. The quest ladder has zeroed | Frustration | Punishment for taking part in the game's own tournament |
Translating «like / dislike» into a language you can write tickets in.
Rules: a roll deals a nation + year and four cards; a card seats itself into its own position and only slides along its line; chemistry counts compatriots; a refresh draws from the same nation, a reroll from the whole pool. Quests pay for time in session. The cup opens at 93 OVR.
The key tuning fact: coins do not buy rerolls. Roll fuel comes only from time or Robux.
Behaviour: the player does not leave — because leaving zeroes the ladder. The cup is avoided by anyone who does the maths; the cup is the whole point for anyone who does not. The 1065-card collection pulls precisely because 45 an hour is visible progress toward an invisible end.
Peaks: minutes 17 and 55. Collapses: minutes 38 and 62.
Emotion: authorship («I built this squad out of what I was dealt») plus trust («they showed me the odds and did not lie»). The second is rare and worth more than the first.
Transfer the feeling, not the setting: the sense of a fair game comes from the odds panel, not from football. We can take that feeling without touching a single card.
Not «make something similar», but assemble the load-bearing systems in the right sequence. Every row is tied to one of our pains and to a checkable criterion.
| Priority | System | Why we need it | Minimum build | QA criterion |
|---|---|---|---|---|
| P0 | An impulse re-roll at ◈19 | Closes the ◈6 ↔ ◈119 hole — our main cross-sell problem | One dev-product «re-roll» as a button on the roll result screen, where the disappointment already is | Share of D0 players making a first purchase; average first-purchase value |
| P0 | The odds panel | Roblox policy requires paid-odds disclosure — and it pays into trust, where we are already ahead (91 % against 85.4 %) | An «Odds» button on the roll screen: tiers, summing to 100 %, with active boosts on their own line | The sum reaches 100 %; the boost line appears when a pass is active |
| P1 | A pack = a goal, not a number | A bridge over the pit: «5,000 coins» means nothing, «exactly one nation» means something | Rename packs into units of the goal and show what is actually being bought | Conversion into packs before / after the rename |
| P1 | The match as a prize with the gate on the button | Our match is a conveyor step. Theirs is a reward for an hour of work, and it holds the goal for that hour | An entry threshold written on the button, and a payout in luck rather than only cash | Share of players reaching the gate; D1 retention among those who reach it |
| P2 | Roblox event + redeem code | Thumbnails give <2 % CTR — this is a second and third entrance that bypasses the thumbnail | An event on the page for the World Cup final on 19.07 + a code in the description granting roll fuel | Traffic from the events feed; share of code activations |
| P2 | A reward that grows with the record | Their plateau at minute 38 is a direct consequence of a flat payout | Tie the payout to the delta in Overall rather than to the fact of a record | Squads per session; session depth past minute 30 |
Out of everything above, two things carry over first, and both are small: the ◈19 rung and the odds panel. The first closes a hole we have been discussing for six months. The second closes the legal question and doubles as a shop window.
| Problem | Why it hurts | Minimum fix | How to verify |
|---|---|---|---|
| The ◈39 → ◈109 hole | A player willing to spend 50–100 Robux finds nothing to spend it on | A ◈19 re-roll and a ◈39 «one nation» pack; then a rung around ◈139 | Histogram of first purchases by price |
| Odds are not disclosed | Legal exposure under Roblox policy + we lose on trust, where we are strong | An odds panel on the roll screen | Sum = 100 %; rating does not fall over two weeks |
| The match is a step, not a goal | Nothing to want for a whole hour; the match does not pay for itself | A threshold on the button + a payout in luck | Share reaching the threshold; their D1 |
| Thumbnails at <2 % CTR | The door is narrow: the leader has ×69 visits at equal favourites | Thumbnail = a screenshot of the interface (as theirs is) + a Roblox event | A/B on the screenshot thumbnail CTR |
| The content cliff at the top | There is nothing to do after GOAT | Nation sets (their Captain / Breakout) — content built from cards that already exist | Session depth among players with a full collection |
We went to look at the second mechanic and at retention. We found: the mechanic exists and it is passive, exactly like ours; the retention does not exist at all. And what they genuinely do better — the door and the till — can be fixed in a week.
A draft of four instead of «1 of 3». The hard position lock spoils it
8 prompts in 3.5 min. Minus 17 minutes to the first coin
Transparent and unbreakable, but pays for presence rather than play
Hygiene beats many shipped titles. Cup against quests is a hole
Inside a session, a 9. Outside it, zero mechanisms
The price ladder and the odds panel port almost unchanged
Their match is passive — just like ours. The difference is that theirs is a prize for a squad, while ours is a step on a conveyor. Passivity is not our disease; the disease is that our match costs nothing.
Take: the price ladder from ◈19 and the odds panel. Do not take: their retention model — it does not exist. And remember the main thing: with a twentyfold lead in concurrents they are losing to us on absolute favourites and by 5.6 points on rating. Their strength is the entrance. Ours is what happens after it. The entrance is the cheaper thing to fix.