Built an interactive Roblox genre/subgenre analytics map with a Signal Builder

2026-07-07  ·  robloxgame-analyticsgenre-mapsignal-builderproduct-research

What was built

An interactive HTML dashboard (Roblox_Genre_Map.html) that goes beyond a static "current top games" list and instead acts as a decision-support tool for scouting Roblox opportunities. It has four parts:

  1. Full official Roblox taxonomy as a treemap — all 17 primary genres and 43 subgenres, sizeable by concurrent online, game count, total visits, or estimated daily revenue.
  2. Top-100 largest games, color-coded by genre, to show where the actual hits currently sit.
  3. Top-500 games per genre, exported separately to Excel with full metrics.
  4. Signal Builder (the core feature) — lets you combine roughly 26 signals (e.g. "new games + high traffic + weak ratings" or "high revenue-per-player + small audience") to rank matching games/niches, then auto-generates a narrative: where the pattern concentrates, which genres recur, common keywords in titles, etc.

Why

The goal was to move from "here's today's leaderboard" to "here's where to look and why" — i.e. a tool for finding levers: underserved niches, high-paying-but-small markets, aging leaders ripe for disruption, categories with proven demand but weak existing execution. From there, specific games or categories can be drilled into further.

Context